eBay Brief:
Inspiring GenZ to sell second-hand with eBay
eBay Brief:
Inspiring GenZ to sell second-hand with eBay
Inspiring GenZ to sell second-hand with eBay
Upon gaining insight into Gen Z Values and eBay’s selling points, I designed an interactive Instagram page that offered the audience to make choices through the Instagram tagging function, which would eventually lead to different results.
The plot of the story puts emphasis on how the audience’s decisions can affect their favourite toy's destiny, in order to bring out the message "eBay treats your memories better" and further encourage Gen Z to choose eBay.